In fall 2021, First Star Recycling commissioned a poster series to line the halls of their corporate offices in Omaha, Nebraska. I took this a step further and created a campaign to promote the practice of upcycling.
up · cy · cle /ˈəpˌsīkəl/ (verb):
to reuse discarded material in such a way as to create a product of higher quality or value than the original.
Firstar Fiber Omaha upcycles by turning hard-to-recycle plastic waste into plastic lumber, outdoor furniture, and more.
Reduce, Reuse, Upcycle is a campaign intended for those who strive to recycle their waste in a more useful way.
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